ADVANCED TYPOGRAPHY TASK 3

ADVANCED TYPOGRAPHY

|| Leong Hui Xuan 0365793
|| 11/06/2025- 14/07/2025 (Week 8 - Week 13)
|| Bachelor of Design in Creative Media 
|| Task 3

Table of Content




INSTRUCTION




PROCESS WORK

In Task 3, we need to combine all the knowledge that we learnt in recent tasks and exercises to do our final task. First, we need to create a new font, and the font design needs to solve a problem or contribute to a solution in the field that interests you. For the outcome, we need to have a complete generated font with applications. 

The final outcome could be a custom-designed font and its application in a form or format that addresses a specific problem, enhances an existing use, or presents an experimental result that is innovative and original.


Research
Figure 1.0,  Task 3 Final Project Proposal Slide, week 8 (11/6/2025)


Sketches and Ideation

After consultation the idea with Sir Vinod, I decided to go create a font based on character design in game industry.

"I chose Neuvillette as the inspiration for my font character, as I felt that his persona aligns well with the aesthetic of Blackletter typefaces. My aim is to design a font that draws from Blackletter but is presented in a more simplified and imaginative manner.

Before starting to sketch, I find some reference images of the "Neuvillette" character and the font references.

Figure 1.1,  References Images of Neuvillete, week 9 (16/6/2025)


Figure 1.2,  References Fonts, week 9 (16/6/2025)


Then, I started sketching my ideas.
Figure 1.3, 1st Setch Draft, week 9 (16/6/2025)

My first idea sketches included many elements like diamonds and curved tails. After the consult, I reduce the elements to only maintain one diamond element on the stroke.

Figure 1.4, 2st Setch Draft, week 9 (16/6/2025)


But i still think the line is a bit unnecessary.

Figure 1.5, 3st Setch Draft, week 9 (16/6/2025)

Lastly, I minmalise the letterform only with its own shape.







Uppercase Process

Figure 1.6, Digitalise in Illustrator, week 9 (18/6/2025)

After finished the idea sketch for uppercase, I started to digitalised with pen tool and edit them consistancy in Adobe Illustrator.

Figure 1.7, Digitalise in Illustrator, week 9 (18/6/2025)


To ensure consistency in stroke and size across all the letters, I separated them into different components: stroke, diamond, tail, and curved stroke. This way, I can easily access and reuse these parts when constructing each letter

Figure 1.8, Digitalise in Illustrator, week 9 (18/6/2025)

Figure 1.9, Letters Outlines view, week 9 (20/6/2025)

Figure 1.10, Letters Construction with Lines, week 9 (20/6/2025)

Figure 1.11, Letters Construction, week 9 (20/6/2025)


Lowercase Process

Figure 1.12, Lowercase process, week 10 (23/6/2025)

In designing the lowercase letters, I preserved the diamond, stroke, and curved stroke elements used in the uppercase to maintain visual consistency.

Figure 1.13, Lowercase process, week 10 (23/6/2025)

This is the digitalized version of the lowercase letters, after which I focused on refining their consistency and visual balance.

Figure 1.14, Lowercase process, week 10 (23/6/2025)

I changed the letter "a" design to make it look more paired with the other letters when typing out the word.

Figure 1.15, Lowercase Construction Outline View, week 10 (25/6/2025)

Figure 1.16, Lowercase Construction with Lines, week 10 (25/6/2025)

Figure 1.17, Lowercase Construction, week 10 (25/6/2025)


Numerals Process
Figure 1.18, Numbers Process, week 10 (26/6/2025)

I maintained the same design approach for the numerals but removed the ascender tails to differentiate them from both the lowercase and uppercase letterforms.

Figure 1.19, Numbers Outlines view, week 10 (27/6/2025)

Figure 1.20, Numbers Lines view, week 10 (27/6/2025)

Figure 1.21, Numbers Construction, week 10 (27/6/2025)



Symbols Process

Figure 1.22, Symbols Process, week 11 (30/6/2025)

The symbol designs mainly use the diamond shape and the same strokes as the numerals to create visual harmony and a cohesive font family. I used the ascender tail from the uppercase letters, rotated it, and applied it as the tail element in my symbol designs.


Figure 1.23, Symbols Construction with Outline view, week 11 (1/7/2025)

Figure 1.24, Symbols Construction with Lines view, week 11 (1/7/2025)

Figure 1.25, Symbols Construction, week 11 (1/7/2025)

Screengrab 
Figure 1.26, Finished Process, week 11 (2/7/2025)


Figure 1.27, Finished Process with Outline View, week 11 (2/7/2025)





Generating Fonts with FontForge

Figure 1.28, Importing Letters, week 11 (4/7/2025)

I used FontForge to generate my font. I first save the sgv file from Adobe Illustrator, then import to FontForge one by one.


Figure 1.29, Edit Bearing, week 11 (4/7/2025)

Then, I edited the side bearings for all letters. Since my font includes ascender tails and diamond shaped strokes, I didn’t follow the usual side bearing guide, as it didn’t fit my design.

Figure 1.30, Importing letterform, week 11 (4/7/2025)

Initially, my symbol design for '<>' used a bold, curved style mirrored ascender tails, as seen on the left. However, I decided to simplify the form to better align with the overall structure of my typeface. The version on the right have a cleaner outline while maintaining visual harmony with the font’s existing strokes and proportions.

Figure 1.31, Metric View of Sidebearings, week 11 (4/7/2025)

Figure 1.32, Testing Typing, week 11 (4/7/2025)


Figure 1.33, Testing Typing, week 11 (4/7/2025)




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Font Presentation Process

Figure 1.34, Font presentation process, week 12 (7/7/2025)

I experimented with different positions and color combinations to determine the most suitable way to present and showcase my font effectively.

Figure 1.35, Colour pallette, week 12 (7/7/2025)

I chose a color scheme inspired by Neuvillette, using tones that reflect his character design and overall aesthetic to ensure visual harmony between the font and its theme.

Figure 1.36, Font presentatin process 1, week 12 (7/7/2025)

I replaced the simple background “T” with the custom “T” character from my font design.

Figure 1.37, Font presentation process 2, week 12 (7/7/2025)

I used a water texture as the background to reflect Neuvillette’s Hydro element.

Figure 1.38, Font presentation process 3, week 12 (7/7/2025)

For this presentation, my initial idea was to use Fontaine’s emblem (the nation Neuvillette belongs to), but I later decided to replace it with the custom "T" from my font design, featuring two bowls hanging on each side to symbolize scales of justice.

Figure 1.39, Font presentation process 4, week 12 (7/7/2025)

I showcased my lowercase letters in the background, while in the foreground, I featured Neuvillette’s name in uppercase, accompanied by the symbol (“”).

Figure 1.40, Font presentation process 5, week 12 (7/7/2025)


Final Font Presentation

Figure 1.41, Font presentation colour palatte, week 12 (7/7/2025)

Figure 1.42, Font presentation 1, week 12 (7/7/2025)

Figure 1.43, Font presentation 2, week 12 (7/7/2025)

Figure 1.44, Font presentation 3, week 12 (7/7/2025)

Figure 1.45, Font presentation 4, week 12 (7/7/2025)

Figure 1.46, Font presentation 5, week 12 (7/7/2025)




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Font Application Process

Figure 1.47, Font application process experiment, week 12 (9/7/2025)

For the application, since my font is inspired by a game character, I envision it being used in-game to support character personalisation. This includes displaying damage numbers, serving as the dialogue font when Neuvillette speaks, appearing on Neuvillette’s game card, and being featured on merchandise of his character.

Figure 1.48, Font application process 2, week 12 (9/7/2025)

For the card design, I inspiration from Pokemon cards, incorporating Neuvillette’s skills and character traits to create a collectible style layout that reflects his game identity.

Figure 1.49, Font application process 3, week 12 (9/7/2025)

This application represents an official document or announcement used in Fontaine. I used an existing template and replaced the content with fictional court cases from Fontaine to align with Neuvillette’s role as Chief Justice.

Figure 1.50, Font application process 4, week 12 (9/7/2025)

I also applied the font in a gacha page mockup, where each character is displayed with their own personalized typeface. This approach enhances the player’s immersive experience, making each character feel more distinct and connected to their visual identity.

Figure 1.51, Font application process 5, week 12 (9/7/2025)

Additionally, I applied my font (right side photo) to the damage numbers to visually represent Neuvillette’s identity during combat.

Figure 1.52, Font application process 6, week 12 (9/7/2025)

For the ticket design, I was inspired by character themed tickets, so I decided to create one featuring Neuvillette’s name along with his name card design, combining both visual identity and collectible appeal.


Final Font Application

Figure 1.53, Font application 1, week 12 (11/7/2025)

Figure 1.54, Font application 2, week 12 (11/7/2025)

Figure 1.55, Font application 3, week 12 (11/7/2025)

Figure 1.56, Font application 4, week 12 (11/7/2025)

Figure 1.57, Font application 5, week 12 (11/7/2025)





Honor Stanby Competition Design Process

For this Honor competition, we need to create 4 application for the Honor Talents "Stanby" category design. 

Figure 1.58, Honor Stanby Category Guided, week 13 (13/7/2025)


Research/ Refer
ences


Figure 1.59, References images of Honor, week 13 (13/7/2025)

For the "Honor Standby Clock" competition, my idea was to create a design inspired by an automatic flip clock. The central axis of the clock replace by the scales of justice, and the two left and right parts use two bowls or containers instead of the bowls of the scales, which perfectly fits Neuvillette's theme of judgment.

Sketches

Figure 1.60, Honor Sketches, week 13 (14/7/2025)

I started by sketching a draft for the Honor Standby Clock concept, using an automatic flip clock as the main inspiration. For the Personalized Signature Design page, I incorporated Neuvillette’s name along with his quote, “Justice flows like water.” I carried over the same visual elements from the clock design, but modified the flip clock section into scale like bowls.

Digitalised

Figure 1.61, Clock Design Process, week 13 (14/7/2025)


However, when I started applying colors, I found it difficult to make the flip clock look both realistic and aesthetic. Due to time-consuming, I decided to change the flip clock concept to a scale of justice. I replaced the bowls with rectangles and placed my numbers on them to present the clock design.

Figure 1.62, Clock Design Process, week 13 (14/7/2025)

Then, I applied the day and battery elements for the theme. For the background, I used a wave shape and applied a radial blur to create visual contrast with the clock.

Figure 1.63, Personalised Signature Design Process, week 13 (14/7/2025)

For the Scales of Justice, I edit the color in Photoshop, and apply the gradient.

Figure 1.64, Personalised Signature Design Process, week 13 (14/7/2025)

I used the same background as the clock the design to match with it for the Personalised Signature Design.

Figure 1.65, Overall Visual Design Process, week 13 (15/7/2025)

For the Overall Visual Design page, I initially used a black and dark blue background with Neuvillette elements and white numbers for contrast. However, it didn’t match with the clock and personalized signature design.

So, I changed it to a white and blue background, incorporating Neuvillette’s power element, scale of justice elements and number with gradient from dark blue to light blue-green.


Final Stanby Honor Competition Submission

Clock Design 

Figure 2.0, Stanby Clock Design, week 13 (15/7/2025)

Personalized Signature Design

Figure 2.1, Personaise Signature Design, week 13 (15/7/2025)


Overall Visual Design


Figure 2.2, Overall Visual Design, week 13 (15/7/2025)

Animation Design

Figure 2.3, Stanby Clock Animation, week 13 (15/7/2025)

MP4 video and link

Figure 2.4, Stanby Clock Animation MP4, week 13 (15/7/2025)

https://drive.google.com/file/d/1gjXHlxjui0xdri13SpPMjM6nTkpL5flU/view?usp=sharing

Design Elaboration

Figure 2.5, Design Elaboration, week 13 (15/7/2025)





Try Neuvillette Font here:
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TASK 3 FINAL COMPILED OUTCOME

Download TTF file Here
Download OTF file Here


Figure 3.0, Final PDF of NeuvilletteBold Font, week 13 (17/7/2025)



Figure 3.1, FontForge Screengrab of NeuvilletteBold Font, week 13 (17/7/2025)

Figure 3.2, Finalised Font in Illustrator, week 13 (17/7/2025)

Figure 3.3, Font Presentation 1, week 13 (17/7/2025)

Figure 3.4, Font Presentation 2, week 13 (17/7/2025)

Figure 3.5, Font Presentation 3, week 13 (17/7/2025)

Figure 3.6, Font Presentation 4, week 13 (17/7/2025)

Figure 3.7, Font Presentation 5, week 13 (17/7/2025)

Figure 3.7, Font Presentation Compiled PDF, week 13 (17/7/2025)

Figure 3.8, Font Application 1, week 13 (17/7/2025)

Figure 3.9, Font Application 2, week 13 (17/7/2025)

Figure 3.11, Font Application 3, week 13 (17/7/2025)

Figure 3.12, Font Application 4, week 13 (17/7/2025)

Figure 3.13, Font Application 5, week 13 (17/7/2025)

Figure 3.14, Final Font Application Compiled PDF, week 13 (17/7/2025)

Figure 3.15, Final Stanby Clock Design, week 13 (15/7/2025)

Figure 3.16, Final Personaise Signature Design, week 13 (15/7/2025)

Figure 3.17, Final Overall Visual Design, week 13 (15/7/2025)

Figure 3.18, Fianl Stanby Clock Animation, week 13 (15/7/2025)

Figure 3.19, Final Design Elaboration, week 13 (15/7/2025)

Figure 3.20, Honor Stanby Submission Receipt, week 13 (15/7/2025)

(Since I cannot find the categories of Stanby to submit, I submit the design in the Watches categories)





FEEDBACK

Week 9:
General Feedback: For chaarcter design fonts, need to based on the character personality and characteristic to design the fonts not the elements that the character have.

Specific Feedback: Too many elements, remain onlly one elememts and the others delete it.

Week 10:
General Feedback: Keep on going in lowercase and numerals.

Week 11:
General Feedback: Choose stanby theme as the submission for Honor compettition.
Specific Feedback: The letters look more consistancy and simplify.

Week 12:
General Feedback: For the Fontforge app need to look at the link given to learn how to use FontForge.

Specific Feedback: Sir helped me with calculating the baseline in Fontforge.

Week 13:
General Feedback:  Honor submission will be updated again, temporary put the submission in Blog first.

Specific Feedback:  Nice application.






REFLECTION

Experience

In this project, I experienced the full process of typeface design from ideation, sketching, digitalizing and generating the font. My idea was to designed a font based on Neuvillette from Genshin Impact. I started with many visual element from the character, but after the consultation, I simplify the font and make t consistency. I used FontForge for the font generation. Although the process was difficult and new to me, it gave me a better knowledge for font metrics. I discovered how important the details are in creating a font that function well across different media.


Observation

The key of observation is I realise how strong the character identity can guide a design decision. Neuvillette’s as Judge Fontaine influenced not only the shape of the typeface, but also the contexts in which it would be used like court documents, collectible cards, in-game UI, and so on. Besides, too many visual elements can overwhelm the design. Stripping down the fonts to their essential components only helps with overall visual harmony, especially when combining them wigth backgrounds, textures, and UI mockups.

Findings

Overall, I found that typography can be a powerful storytelling tool when designed with intention. A typeface can reflect identity and enhance narrative immersion, especially in the entertainment and gaming industries. Applying my font in various in-game scenarios such as damage numbers, cards and the document paper shows how custom fonts can enhance character reconition and emotional connection in games. The Honoe Stanby competition futher reinforced this idea as I place my font into a clock that design by the scales of justice and inspired by the Neuvillette and the flip automatic clock. Most importantly, I realized that a font feels more meaningful when it's used in the right context. 
 



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FUTHER READING

Figure 4.0, The Vignelli Canon by Massimo Vignelli, Week 13 (19/7/2025)


This book is about design principles that emphasizes simplicity and functionality in design. It separate into two parts: The Intangibles and The Tangibles.

The Intangibles
  • Semantics: The importance of understanding the meaning of the design and its purpose.
  • Syntactics: Consistency in design, focusing on structural elements
  • Pragmatics: The need for clarity and understanding in communication through design.
  • Discipline: The necesseity of attention to detail and adherence to design principles.
  • Appropriateness: Designing solutions specific to the problem's context.
  • Timelessness: Avoiding trends in favor of design principles.
The Tangibles
  • The use of grids, margins and typefaces to create structed and effective design.
  • Practical design such as paper sizes, color, texture and layout.
  • The importance of whitespace.
Design Philosophy: Design as a discipline, not a style. 
Visual Power: Emphasizes the need for design to beauty of intellectual and avoid over-designed elements.
Ethics in Design: Advocates for a responsible approach to design.




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