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VIDEO & SOUND PRODECTION
|| Leong Hui Xuan 0365793
|| 19/05/2025- 21/7/2025 (Week 5 - Week 14)
|| Bachelor of Design in Creative Media
|| Final Project
Table of Content
LECTRUES
Production
- Production stages in filmmaking can broken down into 3
phase:
- Pre-production
- Production
- Post-production
Pre-Production:
- Refers to all the preparation necessary before filming. It's
everything happend between financing and production, includes
tasks such as writing the script, creating storyboards, casting
actors, scouting locations, designing sets and costumes, and
hiring crew members.
Production:
- Actual filming take place. Team will work together
to capture all the footage with plans and preparations made during
pre-production stages as a guide. Involves coordinating with a
large team of people and managing a complex schedule.
Post-Production
- Edit ans assmbled the footage into a final product. Includes
cutting, arranging scenes, adding music and shound effects, colour
grading, and visual effects. It is a time consuming process as it
requires carefull attention to detail.
INSTRUCTION
EXERCISE
Exercise 01
Sir Martin had introduced us about the module and what do we need to do
in Project. Besides, he introduce us about Zach King, he is known for
his innovative “digital approach”—a combination of stop-motion
animation, visual effects, and clever editing to create magical,
viral-worthy shorts.
We need to watch Zack King videos and list 3 videos, explain how/why
the style, art direction,charcter design or visual effect attract
people.
1. The Storybook Destination
- This video cleverly blends reality with the visual effects of the
world that is organized. The video immerse the audience in the
pop-up book, with layers of 2D/3D elements, creating a realistic
atmosphere. The seamless transitions such as stepping into the world
of book combine perspective, stop-motion and editing techniques to
make him seem walk from the real world into the world of the
book.
2. What if This Really Exited
- The visual effects are achieved through compositing, hidden
editing, and practical pops. The most impressive thing is the seamless
time synchronization and physical interaction between real and digital
elements, making the ipad look like a real portal connecting the two
worlds. The video's style, clar art direction, and invisible editing
techniques make the magic show appear natural and smooth, rather than
deliberate.
3. How Zach King Gets Away With Doing Graffiti
- This video clever fusion of street art cultural and his signature
"visual magic" The video blends perspective tricks, hidden edits, and
practical props. It's as if Zack King prepared a canvas or panel that
fits the graffiti perfectly, when he flips the canvas, the wall still
look clean. The smooth transition between real spray paint and the
illusion of an "invisible wall" makes this magical moment seem natural
and real. Overall, the creative art direction and seamledd visual
effect the video's create a vivid moment that captures the exitement of street art and
the magic of visual deception.
Exercise 02
Mr. Martin gave us a tutorial about how to do a simple flicking fingers
VFX effect in Adobe After Effect.
Figure 1.0, Exercise 2 import video
After we import the video clips, we need to organise the clips in tracks and start removing the green screen and use Roto Brush tools to crop the figure out.
Figure 1.1, Exercise 2 Roto Brush Tool
Then the VFX effect was done.
Figure 1.2, Exercise 2 VFX Video
PROCESS WORK
Storyboard
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Figure 1.3, Storyboard
Proposal Slide Link:
https://docs.google.com/presentation/d/1m0AI90saYc7GMHg5ngsz2ug6VZnBha489hoMZ1nmwtM/edit?usp=sharing
Editing Process:
After we finsihed our shooting, we separate our work to 2 part, one is
editing the video and adding VFX effect, the other work for the sound
effect and colour grading. However, when we tried to edit the video clips, we found that some scenes
were too shaky or didn’t make sense, so we decided to shoot again and
again until we found the right scene.
I was doing the editing part and VFX part. My first idea for the used of
VFX effect was the teleport effect with a snap.
Figure 1.4, Editing Process 1
Figure 1.5, Editing Process 2
The ripple effect is with a green screen, so to apply it in my video, I used the Ultra Key effect and used the eyedropper to remove the green screen and place to the chair when I tap the chair. The ripple effect shows that I’m just an imaginary friend, I don’t really exist, and I can’t actually touch or interact with anything in the real world.
Figure 1.6, Editing Process 3
Additionally, I added a bubble imagine effect, where show that what I
think in that time. I used a elipse shape and clipping mask the images on
the shape, then apply a blur effect at the edge of the shape.
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Figure 1.7, Editing Process 4
Figure 1.8, Snap clip
I filmed myself snapping my fingers in the same position but at five
different places. Then, during editing, I cut and combined those clips
so that each snap instantly switches to a new location. This creates
the vision that I’m teleporting to five places with just one
snap.
Besides that, I edited the disappearing scene using two video clips and
opacity. One clip shows me sitting and sighing, and the other is the
same scene without me. I placed the sighing clip on top of the empty
one, then slowly reduced the opacity from 100 to 0 at the end to make it
look like I faded away.
Figure 1.5, Editing Process 6
Lastly, I add a black scene with text "Imaginary Friend" as the ending.
Figure 1.6, Editing Process 7
After my groupmates finished the color grading and sound effects, I did
a final check on the color grading and added a few more sound
effects.
Behind the Scene:
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Figure 1.7, Behind the Scene from 1st Shooting
Here are our photos and behind the scenes from our first shoot, but sadly we didn’t use the video from our first shoot.
FINAL OUTCOME
Link for Video:
FEEDBACK
Week 11: Sir said the witch idea change to imaginary friend
better and specific the work that the girl was doing.
Week 13: We showing sir our first draft of the video, sir said the story
flow is ok already just need to finish the VFX edit.
Week 14: We show sir our work with the edit part finish, sir said ok.
REFLECTION
Experiences:
Throughout this project, I experienced how to shoot a short video by
applying the knowledge we learned in lectures, especially about camera
angles. We combined all the exercises and assignments we had done and
applied them in this final project. At first, we needed to create a
storyboard based on the topic we got. From there, we developed a theme
and storyline. My group received "The Moon" card, and the topic was
"What we want the most now." So, we decided to create a story that
reflects our current feelings and emotions. To make the video more
engaging, we tried to give it a comedic tone.
While shooting, I felt really embarrassed and awkward because we filmed
at TRX Mall and KLCC, where it was super crowded. That affected our
performance in the video, and we weren't very satisfied with the result.
After reviewing the footage during the editing stage, we realized it
could be improved a lot. So, we decided to film everything again on
another day. With the experience from our first attempt, we were able to
shoot everything much faster and more smoothly the second time. This
project not only helped me understand the technical side of video
production but also pushed me out of my comfort zone and gave me a
memorable hands-on experience.
Observation:
During this project, I observed how important it is to plan clearly
before starting the shoot. The storyboard and storyline helped us stay
on track, but in real situations like filming in crowded public places,
many unexpected things happened. For example, when we filmed at TRX and
KLCC, we realized how the environment and people's reactions could
affect our performance and confidence. It made me understand that even
if we prepare well, the real shooting experience is very different from
what we imagined. We also learned that reviewing and reflecting on our first shoot was
helpful. It showed us what we needed to improve, especially in camera
angles, stability, and acting. In terms of post-production, I observed
how small VFX effects like ripple or fade-out can make the story more
meaningful and emotional. Even though these effects are subtle, they
added depth to our narrative. It also showed me that editing is not just
about cutting and combining, but also about storytelling and emotion
control.
Findings：
Through this project, I found that creating a short film is not only
about technical skills like camera angles or editing, but more about
teamwork, planning, and adapting. I realized how different the real
shooting process is compared to our initial expectations, especially
when filming in public places. We thought we were prepared, but things
like crowd, noise, and awkwardness affected our performance a lot.
Still, it was through these challenges that we learned the most.
Re-filming gave us a clearer direction, and we could apply what we
learned from the first attempt. I also found that editing plays a huge
part in shaping the mood of the video; even small effects made the
emotion stronger. This experience taught me to be more flexible, open to
feedback, and that it's okay to redo things to get a better result, even
it takes longer time.
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