MINOR PROJECT

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MINOR PROJECT 

|| Leong Hui Xuan 0365793
|| 22/09/2025 - //2025 (Week 01 - Week 14)
|| Bachelor of Design in Creative Media (Entertainment Design)
|| Minor Project 

TABLE OF CONTENT

  1. Module Brief
  2. Submisison Links
  3. Project Client Brief
  4. Progress
  5. Final Prototype
  6. Final Compiled Presentation Slide
  7. Feedback 
  8. Reflection

MODULE BRIEF



SUBMISSION LINKS


ALL LINKS PDF

PROJECT CLIENT BRIEF


PROGRESS




STAGE 01 - EMPATHY
Week 01

In week 1, Ms Wong give us a brief to Minor Project, and the HypeFlex Learning in mytimez. Then we form to a groups with 6-7 people.

Group Members:
  1. Anggia Tsani Rachmadiyanti
  2. Emily Ong Su Yu
  3. Chang Wing
  4. Leong Hui Xuan
  5. Daphne Lai Yu Cheng
  6. Zenab Asif Akberali

Week 02

In this week, we need to pick a title for our project, so my group take WellB & Cocokami; New Food New Life. After that, Dr Wong also give us a details brief about what those title about and what we need to do.

Docs for Research 


Week 03

We met our client in this week and her name is Ms. Youle, she gave us a try for her products and free each of us one pack of their coconut water drink. 



Notes for Ms Youle of what she said about her company and brand:

  • The business started from ugly coconuts, so their first goal was to save ugly coconuts because even though they look ugly outside, inside of the coconut has really fresh and good taste.
  • “Kami” means god in Japanese so Coconut God. But Kami in malay is ‘Us’.
  • They first started with “WB fresh” coconut brand before starting WellB.
  • Ugly coconuts are rejected so they are saving ugly nut
  • They don't judge the coconut by how it looks like because they taste good inside
  • During rainy season, yield will go up
  • She stated that Cocokami’s product all have no added preservatives or sugar unlike drinks such as 100 Plus especially during tournaments.
  • After 2 weeks plucked from the tree, the coconut get rotten already.
  • They up cycled coconuts to: Jelly, pudding, drink, beverages, meat,etc.
  • They try to prolong the shelf life of the coconut products
  • People don’t take much fiber today, especially kids, so they want to make coconut snacks/drinks, desserts which have no preservatives to help solve this issue, since coconuts have a lot of fiber.
  • They are already exporting to Hongkong & Singapore but very little.
  • They only have ready to cook coconut food but not ready to eat They stop their e shop during covid.
  • Their coconut drinks have a 45 days shelf live 
  • They achieve this by using high pressure processing 450 megapascals - increase price by 35.
  • It is cold pressed so it doesn't destroy nutrients and taste.
  • High heat treatment
  • There’s still active microbes inside
  • Water drink need to be in 4 degree chilled in 45 days 
  • They also produce passion fruit and fresh lemon tea drink to boost sales, but the main drink is still coconut.
  • Has 80 hectares 240 000 acres. 1 acres = 1000 coconuts
  • Fried coconut come from by product of the water, the flesh of the coconut.
  • They transfer into high fiber plant based meat to make the coconut strips
  • Why expensive? -> because of the clean label, no added sugar or preservatives
  • Target audience = gym players, mothers, health concerned fitness audience so usually moms would want to feed their children healthy food.                        
  • Coconut meat: ladies 35 yo and above. 45-50 yrs old for plant based meat
  • Vegan can be interested in trying this coconut meat.

Week 04

We came out with 3 target persona type which are Sport Enthusiast, Mother and Vegan, then we do interview for 3 people in each type. After the interview, we put all the keywords and notes in figma and summary their responses.

Interview Responses PDF


STAGE 02 - DEFINE

Week 05

We started our slide for the Task 1 Proposal and we made 3 persona based on all the interviewee.





Week 06

We done and successfully submit the sldie for Task 1 and finish the Emphathy and Define stage. 

Task 01 Proposal Slide:




STAGE 03 - IDEATION
Week 07

Dr Wong gave us to play a quick game call "The Crazy 8" to help us come out with some idea for our project. So, basically we need to sketches/write 8 idea for our project in 8 mins sharp. The time limit and the atmosphere will make us more excited to brainstroming out more ideas.





Then we make the POV statements for each persona.



Week 08

We were chosing the interesting idea to present in the mid term presentation, so we came out these ideas:
  • #1 DIY Fun Coconut Jelly Kit box for kids
  • #2 Dissolvable Natural Coconut Energy Powder for drink
  • #3 Coconut Husk Packaging for snacks with cellulose wrapper
  • #4 Coconut tree inspired display stand for selling the snacks
  • #5 Redesign the Website & make fun coconut mascots for kids

#1 - This is the sketch for the DIY ready to make coconut jelly kit for kids and mother as a family interactive products. 


#2 - The second idea was a go-to dissolvable natural coconut powder that can be quickly dissolved in drinks especially for sports people.


#3 - This is an idea for a redesigned environmental friendly packaging for Cocokami's new package.  The outer part is the coconut shell and the snacks will wrapped with cellulose natural wrapper. Vegans prefer food with reusable and natural friendly material for packaging. We also have a plantable seed card with qr code which can lead to website and community page for user to share their ideas and recipes.



#4 - This is an extension idea from idea 3 which we design a stand display looks like a coconut tree, when selling the sncaks, customers can take the products they want from the display or maybe can have some sctivities with the display stand to give them a fun experience.





#5 - Lastly, we redesigned a website and make the website look more fun and more educational facts. Besides, we also design a mascot for cocokami in a coconut appeal with leg and hand.


Week 09

We presented the ideas we have to Ms Youle and Dr Wong and we got a lot of feedbacks from them to help to improved our ideas and guide us in the right way.

Feedbacks:
  • Since we did 3 target user interviews, she told us to just focus on 1 target audience since all 3 targets have different needs
  • Our goals are abit too much and too broad 
  • We can define a clearer GOAL and only focus on one target user
  • She advised us to just select one or two goals and re-ask the HMW based on that goal
  • Just pick one or 2 ideations for our final prototype

Mid - Term Task 2 Slide PDF




STAGE 04 - PROTOTYPE
Week 10

In week 10, we chose our final prototype direction which is :
  • Make a sub group under Cocokami and focusing on kids named "Cocokreate"
  • DIY make your own coconut choco ball kit box for kids and mothers
  • Makre the website for Cocokreate
We focus on mothers and kits and our goal is to increase the positive bonding between them and educated the kids about the nutrition and fun facts.





COCOKREATE LOGO

Rationale: 
  • Expansion of Cocokami's logo, but change the kami to 'kreate' as this is focused on kids 
  • The logo links creativity, enjoyment using coconuts
  • Blue splash represents joy, and fun
  • Blue represents friendliness, trust and freshness

Final How Might We Statement : 


Final Goals :



Week 11 - 15

In these weeks, we proceed on working and finishing our prototype and start our user testing.

Delegation of task:

Website: UI/UX - Wing, Daphne, Emily
DIY Kit Box: Anggia, Huixuan
Mascot: Emily 

COCONUT MASCOTS
Draft sketches:


WEBSITE PROGRESS


Emily, Daphne and Wing worked on the website part. Our direction is more colourful sinec our mainly target is mother and kids. We want something fun and appealing.


We went for beige, green, yellow and blue as the website colour scheme to represent a freshness and tropical feel.


This is the wireframe sketches, after the sketches the ui/ux members strated the figma prototype for website. 


This is the final home page, we have many animation and hover effect for engagement.

We also put some coconut fun facts in our website and each of the mascot here have a small moving animation when hover.


We created slider button cards to show the benefits of coconuts in a interesting way through mascot. 

Website Prototype Progress




FINAL WEBSITE PROTOTYPE LINKS





DEKSTOP WEBSITE WALKTHROUGH VIDEO

MOBILE WEBSITE WALKTHROUGH VIDEO


DIY BOX KIT PROGRESS
This DIY kit box is me and Anggia did it. After we consult to Dr Wong, she like our idea of the kit surprisingly and she suggest us to do different festival variations, but we pick the final one as the main prototype.

So we came up with 3 variations of the DIY Box Kit:
  1. DIY Choco Coconut Ball kit 
  2. DIY Coconut Kuih Bangkit
  3. DIY Coconut Jingle Jelly Kit 


I made the design for the packaging of the Chinese New Year and Christmas kit box, and Anggia doing the Choco Coconut ball box which is the main prototype.


DIY BOX #1 

The DIY kit for this we will make it physically out for the user testing. Kids and mothers can make choco coconut protein balls together and the ingredients is healthy and no sugar.








DIY BOX #2

This box is more focusing on Christmas edition, and DIY your own Coconut Jelly. I sketches the idea for this Christmas kit, and designing the mascot with a santa hat and wearing a scarf to suit the Christmas Festival. 








DIY BOX #3

This box is focus on Chinese New Year edition. The kit is DIY make your own Coconut Kuih Bangkit. I did a sketch for it and design the mascot with a lion dance head set on the coconut mascot.


At first my idea was drawing a dragon dance on the upper part of the box, but it turns out too complicated to make it so I change the dragon dance to the lanterns.








Compilation Mockups



INSIDE THE BOX



Inside the box, we will make a sticker set for the kids of our coconut mascots. Besides, we have a card to explaining a fun competition where kids and mothers can draw a new coconut mascot and send to our Cocokreate and the winner can get their sticker printed, featured and used on the next DIY box kit gifts. Other than that, in the card we have a QR code to our Cocokreate website for more information, educational facts and the community sharing page.


FINAL PHYSICAL BOX PROTOTYPE
We make 2 copies of physical final box packaging of the Coconut Choco Ball and we'll use it as user testing later.


MAKING THE RECIPE AND INGREDIENTS

We try our best to find the suitable recipe for the Choco Coconut Protein Ball where the kids no need to bake or cook and easy to make. So just mix, stir and place in the fridge and this was the challenging part. Mostly the trial is made from Anggia cause our living place is too far with each others, so we just chat online and Anggia mostly do the physical part trial.

Ingredients we used: 

Honey, Dessicated Coconut, Coconut Cream powder, Little bits of blended oats, Cocoa Powder, Crushed coconut Biscuits, Water
 
PACKING THE FINAL BOX


After finsihed set up the portion and ingredients for one box, we started sealing and packing each ingredient one by one and labeling them with an instruction card to be pasted on the box.

INSTRUCTION PAPER


FINAL BOX PHOTOS



FINAL BOX VIDEO PROTOTYPE




WALKTHOUGH OF FINAL DESKTOP WEBSITE PROTOTYPE


WALKTHOUGH OF FINAL MOBILE WEBSITE PROTOTYPE


OTHERS BOX PROTOTYPE
For the other 2 boxes, we only made a mini prototype using thick card paper

INSTAGRAM PROMOTIONAL POSTS


We also have a promotional strategy on instagram feed for Cocokreate to showcase our DIY boxes and link to our website.


STAGE 05 - USER TESTING 
 We did our 3 user tests on mother and child. Dr. Wong suggest we can 3 or 5 sets of mother and little kids 10 and below was quite hard since most of them were unvailable. Anggia , Me and Wing did the user testing.

User Testing Video Link: 
https://drive.google.com/drive/folders/1OIudljfqt7MCPBK6fogHoQD_q0yOVlzj


TEST PLAN:
  • GOAL: To evaluate how effectively the DIY Coconut Kit, website, and mascots engage mother and children, support bonding, and encourage positive perceptions of coconuts.
  • Interview questions qna:
  • Experience on making the DIY snack?
  • Opinion of this way of making it fun for kids to snack on something healthy?
  • Other ideas/suggestions & improvements
  • User Task:
  • Look at the information on the box
  • Explore the kit
  • Make the choco coconut ball together
  • Scan code, open & explore the website
  • User: 3 sets of Mother and her child (below 11 yo)

USER TEST #1:

For the first one is Anggia did it for a mother (Amy) and her daughter (Ranya - 10y). Overall, they both enjoyed it and showed positive outcomes and behaviours.


USER TEST #2:

For our 2nd testing, I did it for a mother (Moon) and her daughter (Junxi 9yo). They also seemed happy and had fun making the choco balls together and successfully followed the instructions well.


USER TEST #3:

The 3rd user test was done by Wing. Both the boy and the mom (Cheryl and Adam 10yo) seemed very excited and happy, as well as had fun making the box too.



USER TEST FINDINGS / OBSERVATIONS :


1. Website
  • The website is easy to navigate with buttons
  • The design of the interface is really appealing to the kids especially with the slight animations and a lot of colours and mascot which makes it fun and makes the kids interested to know more on coconuts
  • The community page fosters creativity and sharing among people so they can get motivated and inspired on ideas with coconuts as well as recipes
  • The product page is clearly made showcasing each of the editions of the DIY Kit box with nutrition and ingredients info for each, along with the graphics and what is included in the box.
2. DIY Box Kit
  • It made the whole bonding experience between the mothers & child positive and fun
  • Kids learnt to appreciate coconuts more as they now know coconut can be a good ingredient to make a tasty snack, with its healthy nutrition.
  • The instructions were really clear to follow and all the labels are clear
  • It requires no cooking or baking so it is very easy and fast to make

PROJECT OUTCOME :
  • Strengthened positive mother–child bonding
  • Positive perception of coconut as a healthy ingredient of snacks
  • Fun, educational, and engaging experience
  • Encourages repeat engagement and healthier snack choices

FINAL PRESENTATION (Week 15)

We had our final presentation to our clients, the presentation run smoothly and I think my group did well also. 





FINAL WORK COMPILATION
Task 1 - Proposal Slides




Task 2 - Mid-Term Slides


Task 1,2,3 Combined - Final Compiled Slides




FEEDBACKS


Week 1: We grouped up with our teammates. We must have different specialisations and at least 6 people in a group. 3 UI/UX members in a group is the max. This is so that there's various specialisation so the project can go smoothly with sharing of different specialties.

Week 2: We were given all the project briefs and my group chose the brief for New Food New Life : Cocokami.

Week 3: We had a 1st meeting with the client to gain more info about cocokami and what its needs and goals are. We also asked the problem they struggle most. Ms Youle (founder of cocokami) said that she is open to anything which help boost Cocokami to more poeple especially as their target audience are: mothers, kids, sports enthusiast and vegans. She said that younger kids look at coconut as something that is old and boring, but they don't know alot about coconuts educational facts and that it contains so much fibre. 

Week 4: Dr Wong told us to start preparing our target users and the interview questions int he docs and make a folder in our drive to put the interview responses/recordings and transcripts.

Week 5: We started delegating tasks on which member to interview which target group. We had 3 interviewees for each target group. We had 3 target group to interview: sports, vegans and mothers. Dr wong said we need to include inclusions and exclusions criteria and age range and reason why we chose that.

Week 6: Dr Wong said for our Task 1 Slides, makesure to not copy paste exactly like what we put in our JamBoard. Makesure there's not too much words in one slide and highlight important keypoints only.

Week 7: We submitted the task 1 slides and in class, Dr Wong briefed us on Ideation stage and did Crazy 8 activity as a group to brainstorm ideas for the Prototype stage later on. 

Week 8: As a group, we started choosing which idea to propose for week 9 and started on making the slides to show our client during our mid term client presentation. We also showed our proposed ideas in class on screen and Dr Wong said to revise and make a final enhanced Goal and Chosen top priority How Might We statement. 

Week 9: We had our mid-term presentation to client. We got alot of feedbacks

Week 10 & 11 : We showed Dr Wong our How might we's and ideas and she said that we can refine and focus on finalising 1 how might we for the mothers & children. We also presented our previous week 9 slides and in class she gave us on the spot feedbacks on what to improve on the slides. However, mostly she said our slides is clean layout, clear but add a design thinking stage diagram since not all of the client know what it is. 

Week 12: We discussed the user tasks for user testing with Dr Wong and alos showed her our progress on the DIY box kit and website and she said the idea is good. For the website, makesure to do a mobile version too.

Week 13: We showed her the progress of our prototype for the box, she said we can maybe add sticker pack or plushie toy in the kit so kids would like it more and add labels and sections to the box.

Week 14: holiday

Week 15: During our Final Presentation to client and guest reviewers as well as Dr Wong. Overall, our group turned out that we had done a good job. Most of them said positive feedbacks such as they like our idea of a fun diy kit for the kids, our designs throughout all our prototypes were consistent and the logo is well expanded. Ms Youle also like the name "CocoKreate". Mr Sylvain said that the presentation was delivered well and smoothly too, and not too much text heavy. He just said that our group could have paused and talk more longer on our final prototype designs to give a more "WOW" effect. Rather than just showing alot about the progress they prefer seeing more of the final design outcomes as it attracts them more as an audience. They also said that the mascots were cute and nicely put onto the box and website. Dr Wong said that she also likes the order of our presentation by following the design thinking stages and also showing some clips for the user testings.


REFLECTION


Experience:

Throughout this small project module, I truly experienced the complete design thinking process, especially in the definition phase, where we needed to conduct extensive analysis and use tools like affinity diagrams that were completely new to me. Collaborating with team members from diverse backgrounds (e.g., UI/UX, graphic design, animation) was incredibly enjoyable, helping us bring different ideas and approaches to the final product. Although we encountered some misunderstandings and challenges along the way, we successfully resolved them through communication, teamwork, and reasonable task allocation. In retrospect, this module was indeed challenging, particularly in terms of working with a real client and the responsibilities of each team member. Ultimately, however, I am proud of our team's achievements and grateful for the support of my teammates and the guidance of Dr. Wong.

Observation:

In this project, I realized that user research was crucial to the formation of the final concept. Our initial assumptions about young users changed after conversations with mothers and children, who emphasized the importance of parent-child interaction, education, and trust in healthy ingredients. This prompted us to shift our focus from the product itself to a more holistic experience. Using FigJam as a shared workspace helped us better organize our research, ideas, and timelines, facilitating collaboration and feedback. Working with team members from diverse backgrounds also enhanced the final outcome. Although different perspectives sometimes led to disagreements, these discussions helped us refine our ideas and clarify our direction.

Findings:
I learned that design is not just about creativity, but also about strategy, empathy, and collaboration. The design thinking process helped me understand the importance of thoroughly analyzing user needs before embarking on a solution; and refining our "how might we" statements showed me that a clearer problem definition leads to better results. Furthermore, I gained valuable experience across different design fields, learning how to communicate ideas clearly and handle disagreements constructively. Ultimately, this experience enhanced my research, conceptualization, and experience design skills, while also reminding me that as a project leader, patiently listening to everyone's ideas is crucial, especially in future industry projects.

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