Illustration and Visual Narrative Task 3

Illustration and Visual Narrative

|| 07/11/24 - 29/11/24 (Week 7 - Week 10)
|| Leong Hui Xuan / 0365793 / Bachelor of design (Honours) in creative media
|| Illustration and Visual Narrative

|| Task 3 : Exercise (20%)

Table of Content:

1. Instruction

2. Process Work

3. Reflection

INSTRUCTION

Process Work

Task 3: Poster Design

For this assignment we needed to create a typographic poster that examined typography as a visual and emotional component. This poster design was a collaborative task with the Digital Photography and Imaging module. This is an opportunity to experiment with typography as a visual medium, adding small graphic elements and Illustrator methods to refine the message.

Research

Figure 1.0, Poster references

Figure 1.1, Typography references

The typography artist at the first with the text "YOU ARE HERE" is Gemma O'Brien; she is an Australian typography artist and muralist known for his vibrant, bold designs and complex illustrative lettering. She creates large-scale hand-drawn murals and digital artworks that seamlessly blend typography and illustration. I love how she combines nature and the pattern and makes them visually appealing and immersive. 

The lower part on the left side is the artwork from typography artist Ed fella, His work often features distorted typefaces, complex compositions and collages, showcasing his playful and eccentric style by blending art and design in ways that challenge convention.

RATIONALE

Quote: Who are you when you are alone

Sketches 

Figure 1.2, Sketch without color

Figure 1.3, Sketch with color

Figure 1.4, Rationale

Progress

Figure 1.5, Step 1

First, type out the text and edit the shape to the style in sketch, then fill in the base color.

Figure 1.6, Step 2

Make the shadow and add details to the pupil, let the pupils have a light color in the outer ring and a dark color in the inner ring.

Figure 1.7, Step 3

Add the scribble offect to the eye ball and shadow.

Figure 1.8, Step 4

Add the scribble effect to the text to create a connection with the eye.

Figure 1.9, Step 5

Figure 1.10, Step 6

Add light effect from the letter "H" to the empty space in the word ALONE.

Figure 1.11, Step 7

Lastly, import the photography and combined them together as the final design.

Final Outcome

Figure 1.12, Final Outcome

Reflection

Poster design was a fun experience that allowed me to explore typography as a visual and emotional component. Taking inspiration from artists such as Gemma O'Brien and Ed Fella, I aimed to combine text with line. Through this project, I deepened my understanding of typography as a medium for conveying mood and meaning. Every step from sketch to perfection in Adobe Illustrator requires me to experiment with textures, shadows, and lighting effects to create a poster that creatively combines typography and photography. This task not only honed my technical skills but also emphasized the importance of references. Good reference materials can give you creative inspiration and ensure that your work is not too scattered.