ADVANCED TYPOGRAPHY FINAL COMPILATION

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 ADVANCED TYPOGRAPHY

|| Leong Hui Xuan 0365793
|| 21/04/2025- 23/07/2025 (Week 1 - Week 14)
|| Bachelor of Design in Creative Media 
|| Final Task Compilation and Reflection

Table of Content


INSTRUCTION



LINK TO EACH TASK Blog

TASK 1 EXERCISE

21/04/2025 - 14/05/2025 (Week 1 - Week 4)

Exercise 1 - Typography System

Figure 1.0, Axial Typography system, week 2 (30/04/2025) 

Figure 1.1, Random Typography system, week 2 (30/04/2025) 

Figure 1.2, Dilatational Typography system, week 2 (30/04/2025) 


Figure 1.3, Modular Typography system, week 2 (30/04/2025) 

Figure 1.4, Transitional Typography system, week 2 (30/04/2025) 

Figure 1.5, Radial Typography system, week 2 (30/04/2025) 

Figure 1.6, Bilateral Typography system, week 2 (30/04/2025) 

Figure 1.7, Grid Typography system, week 2 (30/04/2025) 

Figure 1.8, 8 Typography system Pdf with Guideline , week 2 (30/04/2025) 

Figure 1.9, 8 Typography system Pdf without Guideline , week 2 (30/04/2025)


Exercise 2 - Type & Play

Figure 1.10,  Image and Extraction, week 3 (10/05/2025) 


Figure 1.11, Overall Refine Process, week 3 (10/05/2025) 


Figure 1.12, Extracted letterforms, week 3 (10/05/2025) 

Figure 1.13, Reference Font, week 3 (10/05/2025) 

Figure 1.14, Final Letterform, week 3 (10/05/2025)
Figure 1.15,Original Extraction and  Final Letterform comparison, week 3 (10/05/2025) 

 
Figure 1.16, Type & Play Process PDF, week 3 (10/05/2025) 

Figure 1.17,  Finalized poster , week 4 (13/05/2025) 
Figure 1.18,  Finalized poster PDF, week 4 (13/05/2025) 




TASK 2 Key artwork & Collateral


14/05/2025 - 11/06/2025 (Week 4 - Week 8)

2A - Key Artwork

Figure 2.0, Black wordmark on White Background, week 8 (09/06/2025)

Figure 2.1, Colour Palette, week 8 (09/06/2025）

Figure 2.2, Wordmark in actual colours on llightest shade of colour palette, week 8 (09/06/2025）

Figure 2.3, Wordmark in lightess shade of colour palette on darkest shade of colour palette, week 8 (09/06/2025)

Figure 2.4, Key Word Animation, week 8 (09/06/2025)

 Figure 2.5, Task 2A PDF Compilation, week 8 (09/06/2025)


2B - Collateral

Figure 2.6, Collateral 1, week 8 (09/06/2025)
Figure 2.7, Collateral 2, week 8 (09/06/2025)

Figure 2.8, Collateral 3, week 8 (09/06/2025)

Figure 2.9, Final Instagram Feed Design Layout, week 8 (09/06/2025)
Instagram Link:

Figure 2.10, Screenshot of Instagram Page, week 8 (09/06/2025)
                   Figure 2.11, Task 2B PDF Compilation, week 8 (09/06/2025)




TASK 3  Type Exploration & Application


11/06/2025 - 15/07/2025 (Week 8 - Week 13)


Final Letterforms

Download Neuvillette Font:
Figure 3.0, Final PDF of NeuvilletteBold Font, week 13 (17/7/2025)


Figure 3.1, FontForge Screengrab of NeuvilletteBold Font, week 13 (17/7/2025)

Figure 3.2, Finalised Font in Illustrator, week 13 (17/7/2025)

Font Presentation

Figure 3.3, Font Presentation 1, week 13 (17/7/2025)

Figure 3.4, Font Presentation 2, week 13 (17/7/2025)

Figure 3.5, Font Presentation 3, week 13 (17/7/2025)

Figure 3.6, Font Presentation 4, week 13 (17/7/2025)

Figure 3.7, Font Presentation 5, week 13 (17/7/2025)

Figure 3.7, Font Presentation Compiled PDF, week 13 (17/7/2025)

Font Application

Figure 3.8, Font Application 1, week 13 (17/7/2025)

Figure 3.9, Font Application 2, week 13 (17/7/2025)

Figure 3.11, Font Application 3, week 13 (17/7/2025)

Figure 3.12, Font Application 4, week 13 (17/7/2025)

Figure 3.13, Font Application 5, week 13 (17/7/2025)

Figure 3.14, Final Font Application Compiled PDF, week 13 (17/7/2025)

Honor Standby Design

Figure 3.15, Final Stanby Clock Design, week 13 (15/7/2025)

Figure 3.16, Final Personaise Signature Design, week 13 (15/7/2025)

Figure 3.17, Final Overall Visual Design, week 13 (15/7/2025)

Figure 3.18, Fianl Stanby Clock Animation, week 13 (15/7/2025)
Figure 3.19, Final Design Elaboration, week 13 (15/7/2025)

Figure 3.20, Honor Stanby Submission Receipt, week 13 (15/7/2025)

(Since I cannot find the categories of Stanby to submit, I submit the design in the Watches categories)


Try Neuvillette Font here:
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OVERALL REFLECTION

Experiences

Throughout the semester, Advanced Typography helped me refine my typography skills based on what I learned in the Typography module and taught me more about the depth of typography. Although I faced many challenges in this module, every time I worked through them, I saw huge improvements on me. Overall, this module was quite time-consuming for me. It often felt like I hadn’t finished one task before the next one was already coming. Mr. Vinod gave us important feedback, which helped me understand where my weak points were and what needed improvement. The most challenging part for me was Task 3, where we had to generate a font. Since we didn’t have much time to work on it, it was quite tough for me. Designing a new font isn’t that easy, you have to keep improving your idea, and sometimes, you might even need to rethink everything halfway through. But once you’ve fully completed the task, you’ll feel a strong sense of satisfaction and accomplishment, knowing that you designed a font entirely on your own.

Observation

I noticed that in typography, especially Advanced Typography, we can’t just create things based only on what we see or already know. We need to do research, find solutions, and look for ways to improve our work. Such as, my Task 3, where we had to generate a completely new font, really pushed me to think deeper. I couldn’t just rely on what looked good. I needed to research type anatomy, spacing, and consistency. It forced me to question my design choices and rethink my direction midway whenever I got overwhelmed by the task. These experiences taught me that good typography comes not only from creativity but also from constant research, evaluation, and improvement.

Findings

In this module, I discovered that type design is much more than visual appeal, it requires strong conceptual thinking, continuous research, and meticulous refinement. Whether it was designing my wordmark "Qinn", making subsidiary mockups, generating fonts in Task 3, or participating in the Honors Contest, each assignment taught me the importance of balancing creativity and functionality. I realized that good typography doesn’t just come from what we already know or have seen, it comes from reflecting on our design, being willing to change, and solving problems in the process. Although the process was challenging and time-consuming, especially when I had to rethink and restart parts of my work, it ultimately helped me grow and gain a deeper appreciation for the craft.

























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